Hosting the 2026 FIFA World Cup™ within Canada, Mexico, and the United States will accelerate the development of football throughout the CONCACAF region, transforming our three sports-loving nations, and the region as a whole, into one of the planet’s most vibrant football communities. The professional leagues in all three host countries are at different stages in their development. The 2026 FIFA World Cup™ will help all of them improve the quality of the product on the field, by forming new continentwide partnerships and investing in improved pathways for elite player, referee, coaching, and facilities development.
At the member association level, all three federations will further expand and improve the coaching education, referee training, and youth development programs offered to their constituents. This will be critical if we are to capitalize on the significant anticipated growth of the sport the 2026 FIFA World Cup™ will bring. This includes a focus on unstructured play, an expansion of futsal leagues, and a deeper integration of football into schools, community organizations, and government health and wellness programs.
The United Bid is already working to help ensure football can continue to be played at all levels, regardless of environmental challenges, economic barriers, and other limiting factors in our three countries. We have challenged researchers in North America to create a hybrid-grass that can be grown and maintained in an indoor facility or other challenging climates. We have begun to explore applications of behavioral science and urban design to help weave football participation and development into new, diverse spaces.
The United Bid will work closely with FIFA over the next eight years to incubate these and countless other innovative concepts so that the 2026 FIFA World Cup™ results in the most relevant and impactful initiatives possible.
We have embedded principles and actions related to sustainability into every aspect of our hosting vision and strategy – an approach we call “Sustainability+”. Our approach is designed to go beyond the requirements outlined by FIFA, to contribute measurably to sustainable development in our three countries, and to share what we’ve learned with the rest of the world.
As part of Sustainability+, the United Bid will work with FIFA to deliver lasting, positive environmental, social, and economic benefits to our three host nations, and the world. The United Bid offers a vision for putting human rights at the heart of the FIFA World Cup™ and using the event and the sport to connect the world in a way that celebrates human dignity.
Our three countries have already taken actions to ensure the 2026 FIFA World Cup™ will be inclusive, sustainable, and well managed in accordance with Sustainable Event Management (SEM) principles.
Our Sustainability+ strategy is focused on four broad concepts:
Every element of our hosting strategy, and every section of the bid book, reflects a deep commitment to innovation.
The passion and capacity for innovation in Canada, Mexico, and the United States does not solely reside in our entrepreneurs and venture capitalists. Innovation is ever present in communities throughout our three Host Countries.
We are grateful to have this amazing asset and we can collaborate with FIFA to harness this culture of innovation for the benefit of the Competition, FIFA, and the global football community.
We have developed expansive supplemental materials showing how our proposed efforts connect the digital and physical worlds, and sync up our Candidate Host Cities, and stadiums, with other elements to form newly relevant and impactful initiatives.
The United Bid has also established an “Innovation & Technology Working Group” filled with leading technologists, investors, and pioneers. This group has contributed ideas as part of the bid process and provides an immensely valuable network that will be at FIFA’s disposal throughout the planning phases.
United 2026 will provide a seamless Host City experience, using the latest technology to link new and innovative FIFA World Cup™ events to a variety of cultural, environmental, community, and sporting activities across North America.
One of the most important legacies of the United Bid is to support FIFA to drive positive and meaningful changes in attitude and behavior through all parts of the global football community. Hosting the 2026 FIFA World Cup™ in North America will spark innovation and make new progress possible by creating important connections between football and other sectors of our society. Our over-arching priority is to help ensure that everyone, and especially children, have full and equal access and opportunity through football.
We hope to establish a model for future organizers focusing on elevating and enhancing existing, proven efforts already in existence. We will do this by developing new blueprints for and ways to measure the social impact through football, and sport more broadly, integrating data and behavioral science, urban design, cognitive computing, and other disciplines to enable and maximize reach and impact.
In small communities and large cities reaching every corner of our three countries, we expect a surge in enthusiasm for football and the United Bid is already exploring ways to further improve people’s access and ability to play the game. The centerpiece of this effort is “Minutes from Football,” an initiative that helps to connect and embed programming into a network of 2,026 minipitches and safe spaces to play across North America.
We will also work closely with FIFA and the members associations to incorporate and establish best practices in sustainable urbanism, so that future football spaces deliver the greatest possible impact in underserved communities. Instead of building new infrastructure that contributes to the development of football, we will invest our energy and resources towards improving and scaling existing and to-be-developed spaces and programming, and directly impacting the lives of millions of children, and thousands of communities, across our three countries.
The United Bid believes everyone is a fan and that fans are one of the most important elements of a successful FIFA World Cup™. We are committed to working closely with FIFA to stage the 2026 FIFA World Cup™ to involve every fan, whether they attend in person or connect from afar. We want to support FIFA in re-imagining fan experiences to celebrate football and the extraordinary spectacle of a FIFA World Cup™ in ways that are both personally compelling and shared by people and communities all across North America and around the world.
Combined, our three countries represent a population that will approach 550 million people by 2026, and a billion people across the Americas, creating tremendous opportunity to grow the global football community. The United Bid will work throughout our region, linking our Candidate Host Cities with cities in countries across CONCACAF to recruit new support and drive activation – efforts that will help to futureproof fan development and engagement around the world.
The 2026 FIFA World Cup™ in North America will be fully inclusive, inviting people of all ages and abilities to participate, encouraging everyone to contribute and share in the football experience. The United Bid is already working to develop increased understanding about fan behavior and new, compelling approaches to engagement that will be shared with FIFA.
The United Bid has already utilized data and research to inform the development of our hosting strategy by analyzing North American sports fans and how to prioritize different initiatives and resources. Using our predictive intelligence to explore fan engagement issues, trends and opportunities, we are able to quantitatively score individuals on their overall “fandom” as well as identify specific factors such as media consumption preferences and price sensitivity. This intelligence informs the areas we have identified around fan engagement and it would be made available to FIFA and the members associations in the future.
FIFA 2.0 specifies the development of a state-of-the-art fan interaction management system as one of its priorities and it is our hope that the new insights will support FIFA to fulfill its future vision for football by considering the nature and value of current (and future) fans in different ways. In conjunction with existing marketing and media consumption information, public polling, and psychographic profiling, the United Bid can help FIFA and the member associations to gain greater understanding of the North American market and the football fan universe more broadly.
We hope to work closely with FIFA to use North America as a laboratory for experimenting with new executions that engage more fans in ways that benefit FIFA and its commercial and other partners, the FIFA World Cup™ and future organizers, and the global soccer community as a whole.
Our three countries have a strong culture of volunteerism, something very much alive in our sport culture. Every day, in communities all across North America, the game of football thrives through thousands of volunteers teaching the basics of the game to school children, officiating international competitions, helping lead national federations, and more. The United Bid will harness this collective spirit to ensure volunteers play a key role in the successful execution of the 2026 FIFA World Cup™ in North America.
We expect to recruit 25,000 volunteers to support operations in our Candidate Host Cities and over the eight years leading up to 2026, we will look to engage as many as 75,000 additional volunteers in local communities to connect with young people, help grow the game of football, promote our competition, and advance our Sustainability+ priorities.