4 MAY 2018


Dear Presidents, General Secretaries and members of our FIFA family,

Greetings from Copenhagen, where we are grateful to our friends from the Nordic football associations for the chance to discuss our United Bid to host the 2026 FIFA World Cup™.

We shared with our Nordic hosts our commitment to delivering the best experience for players and fans as well as record revenues to help FIFA and member associations grow the global game.

We also highlighted how we would work to create a new legacy of sustainability to help the FIFA World Cup™ encourage positive change.

Guided by our comprehensive human rights strategy we will uphold the universal human rights of all people, regardless of gender, ethnicity, nationality, religion, disability or sexual orientation.

With our stadiums already built, there will be no environmental impact from stadium construction, and we are committed to making the 2026 FIFA World Cup™ the most environmentally-friendly major sporting event in history.

Advanced wind turbines atop the environmentally-friendly Lincoln Financial Field in Philadelphia, Pennsylvania

As always, thank you for reading. As three of the most diverse societies in the world—including immigrant communities from every country where football is played—we are ready to welcome players and fans from every corner of the globe to an unprecedented celebration of football!

Steven Reed, Decio De Maria, and Carlos Cordeiro
United Bid Committee

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11 APRIL 2018


Dear Presidents, General Secretaries and members of our FIFA family,

Greetings from Mexico City, where we are proud to welcome the FIFA Evaluation Task Force as they began their official inspection of our United Bid to host the 2026 FIFA World Cup™.

Welcoming FIFA’s Evaluation Task Force at Estadio Azteca in Mexico City

This week, we are excited to host the task force in Mexico City, Atlanta, Toronto, New Jersey and New York City. As the task force will see, our world-class stadiums and training facilities are already built and operating and will help sustain football and other sports in our Host Cities for many years to come.

With our stadiums, training facilities and base camps already in place, players and fans won’t have to worry whether the necessary infrastructure will be ready. We’ll be able to focus on what matters most – coming together for an unprecedented global celebration of football!

For daily updates on this week’s inspection visit and the latest information on our United Bid, please continue to visit our Newsfeed. At the same time, we’ll continue to reach out to you and your federations to discuss how we can ensure that the 2026 FIFA World Cup™ is an extraordinary experience for our entire FIFA family!

Steven Reed, Decio De Maria, and Carlos Cordeiro
United Bid Committee

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30 MARCH 2018


United 2026 has released seven supplemental reports that accompanied its proposal to FIFA. While these reports will not be released by FIFA, we have chosen to make them public here. The following reports provide additional information about our bid in these categories: Environmental Impact, Sustainable Event Management, Innovation, Fan Engagement, Governance, and Human Rights.

The full reports are available for download here.

26 MARCH 2018


Imagine the opening day of the 2026 FIFA World Cup™.

Three games across three countries—Canada, Mexico and the United States—with huge FIFA Fan Fests™ in each Host City and across North America.

It would be an opening day like no other, and it’s what we have proposed in our historic United Bid. It’s another example of how, as we discussed in our last letter to you, our bid can be counted on to deliver the experience, infrastructure and resources required to successfully host the largest-ever FIFA World Cup™ in 2026.

The new, expanded FIFA World Cup™—48 countries and 80 matches—will be an extraordinary undertaking. By coming together in our United Bid, our three countries offer what no one country can provide alone.

A three-match, three-country opening day would be an unprecedented international celebration of football and an inspiring kick-off to the largest FIFA World Cup™ in history. From the opening whistles, it would also mark the beginning of a new era in football.

The 23 cities that will compete to be one of the final 16 Host Cities offer world-class stadiums, training sites and base camps that are already built and operating. With our advanced transportation network, players and fans will be able to travel easily to matches across our three countries.

In this sense, 2026 has the opportunity to help create a new legacy—a blueprint for the joint bids that FIFA envisions for the future and that advances the FIFA 2.0 reforms. This includes competitions that are commercially successful and environmentally sustainable.

In short, the choice that our FIFA family makes on June 13 in Moscow will be a strategic decision about the future of football for the century to come. A successful 2026 FIFA World Cup™ hosted by our three countries would help open the door for countries around the world—large and small—to come together to host future competitions as neighbors and friends.

Thank you for reading. We will continue to reach out to you and your federations to discuss our United Bid and to discuss how we can work together—as one global football family—to shape the next great era of football.

Steven Reed, Decio De Maria, and Carlos Cordeiro
United Bid Committee

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26 MARCH 2018


The full text of our official executive summary of our United 2026 bid proposal can be found at the links below.

16 MARCH 2018


Dear Presidents, General Secretaries and members of our FIFA family,

Today, on behalf of Canada, Mexico and the United States, we are proud to formally submit our historic United Bid to host the 2026 FIFA World Cup. Our bid includes the 23 cities that will compete to be one of the final 16 Host Cities—all of which have a proven track record of successfully hosting the world’s largest international sporting events.

This record of success is important because 2026 will be the largest FIFA World Cup ever. Some 1,100 players from 48 countries will compete in 80 matches and be cheered on by millions of fans from around the world.

On June 13, our FIFA family will have to decide—which bid can be counted on to deliver the experience, the infrastructure and the resources that the 2026 FIFA World Cup will demand?

As we discussed last week, we believe that our three nations offer the only bid that can deliver the certainty that’s needed.

We offer proven experience. Together, we have successfully hosted 13 FIFA World Cups (men, women and youth), and—if our bid is selected—Mexico will become the first nation to host three times. The 1994 competition in the United States still holds the attendance record for a FIFA World Cup (3.5 million fans), and the 2015 competition in Canada holds the attendance record for the FIFA Women’s World Cup (1.3 million fans).

We offer 23 world-class, large-capacity stadiums and 150 training sites and base camps—all of which are already built. Our facilities are operational, not on the drawing board. Our stadiums and facilities have a history of hosting international teams so that players feel welcome and can focus on delivering their best performance on the pitch.

Finally, we offer players and fans a fully-ready and reliable transportation and travel infrastructure, including our advanced network of airports and train stations, millions of miles of highways and nearly five million hotel rooms. Travel will be safe, reliable and convenient.

In short, the first-ever 48-team FIFA World Cup will be an unprecedented endeavor. It won’t be a time to take risks—or to worry whether stadiums, training facilities and hotels will be ready.

Canada, Mexico and the United States are ready to host.

Thank you for reading. We look forward to talking with you in the weeks and months ahead about the merits of our bid and how in 2026 we can work together to welcome the world to the biggest FIFA World Cup in history.

Steven Reed, Decio De Maria, and Carlos Cordeiro
United Bid Committee

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6 MARCH 2018

100 DAYS

Dear Members of the FIFA Family,

With just under 100 days until the decision in Moscow to select the host for the 2026 FIFA World Cup, we wanted to reach out to you directly to discuss our historic United Bid—the first-ever joint bid involving three countries—and our shared vision for football globally.

As neighbors and friends—nearly 500 million people across Canada, Mexico, and the United States—we chose to pursue the 2026 FIFA World Cup together because of our unique ability to deliver unprecedented benefits to our global football family.

Together, our three nations offer:

  • An example of the unity—the multi-cultural, multi-lingual football ethos—that only our beautiful game can provide the world;
  • The stability, certainty, resources, world-class facilities and experience needed to successfully host the new, expanded FIFA World Cup; and,
  • Unrivaled commercial success, including record ticketing revenue, that will help every Member Association, from the smallest to the largest, in our 211-nation football family look forward to a healthy and prosperous future.

Our unity is reflected at the highest levels of our bid. Last month, the United States Soccer Federation elected its new President, Carlos Cordeiro. The United Bid is excited to welcome Carlos as co-chair of the Bid, along with Steven Reed and Decio de Maria, the Presidents of the Canadian and Mexican Federations.

As the three co-chairs of our United Bid, we are proud to represent the shared commitment of the people of Canada, Mexico, and the United States to hosting the first ever 48-team FIFA World Cup with unity and unparalleled stability and certainty. We are grateful that Sunil Gulati, who served as chair prior to the recent election, will continue to serve on the United Bid Committee Board.

UNITED, AS ONE, Canada, Mexico, and the United States are ready to host the FIFA World Cup in 2026 and help propel the global game to new heights. Together, we represent a unified vision that transcends national borders and politics. We are determined to show that in challenging times when forces around the globe too often pull people apart, football can remind us of the common values and ideals—humanity, friendship and mutual respect—that unite us as fellow human beings.

We are honored to be in this campaign, and we are determined to listen to and learn from each of you—not only to earn your trust and your vote, but to ensure that the 2026 FIFA World Cup helps every member of our global football family achieve their highest potential.

Thank you, and we look forward to speaking directly with each of you in the days and weeks ahead.

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This $5B in economic activity translates to a net benefit of $3-4B after factoring in potential public costs, with individual host cities benefiting up to $480M

NEW YORK, NY (8 February 2018) – Hosting the 2026 FIFA World Cup could generate more than $5 billion in short-term economic activity, including supporting approximately 40,000 jobs and more than $1 billion in incremental worker earnings across North America, according to a study done by The Boston Consulting Group (BCG), a leading global management consulting firm. Canada, Mexico and the United States are bidding to host the 48-team tournament in 2026, which will be the largest in FIFA World Cup history. The overall net benefit to the region would be $3 – $4 billion.

The study further estimates that individual host cities could expect to see approximately $160 - $620 million in incremental economic activity. That translates to a net benefit of approximately $90 - $480 million per city after accounting for potential public costs.

“One of the strongest arguments in favor of the United Bid is the certainty that we provide to FIFA and its Member Associations” said Peter Montopoli, Canada Bid Director and General Secretary of Canada Soccer. “As this study demonstrates, our hosting of the first ever 48-team FIFA World Cup will yield benefits to all three of our nations, and the global soccer community. United, AS ONE, our three nations’ collaboration for the continued growth of the world’s game demonstrates the strength of our united effort.”

“United 2026 offers existing modern stadia, with experienced management teams in each of our proposed host cities and existing modern accommodation and integrated transport systems throughout our host cities,” said John Kristick, Executive Director of the United Bid Committee. “Our legacy is already in the ground, working, not on the drawing board giving our host cities and FIFA a level of certainty not seen in previous FIFA World Cups and allowing us to focus hosting the best event for the prosperity of FIFA.”

“Our assessment found that if the United Bid Committee is successful in its bid to host the 2026 FIFA World Cup, it could generate significant short-term economic activity and numerous other benefits across Canada, Mexico, and the United States,” said Cliff Grevler, Senior Partner at BCG.”

The variation in impact among the candidate host cities in Canada, Mexico, and the United States is the result of differences in the number of matches hosted, venue capacity, current levels of tourism, cost of living, city population, and geographic size. In its analysis, BCG built projections for seven distinct clusters of candidate cities, drawing on benchmarks, expert interviews, third-party research, and its own experience working with other sports organizations.

“Together, the United 2026 bid represents the largest commercial market in the world, offering the opportunity for substantial economic and social benefit for our host cities and for FIFA, providing the stability needed to propel global football forward for years to come,” said Yon De Luisa, Mexico’s Bid Director. “Hosting a truly United Bid will give us an opportunity to make FIFA’s new vision come alive and will help harness the economic power of the North American market to promote, enhance and enrich the game we all love.”

In conducting the study, BCG sought to isolate the effects of the FIFA World Cup from economic activity that would happen anyway, such as ongoing infrastructure improvements and regular international tourism. The assessment also incorporates the ripple effects of new direct spending in order to project total impact.

A unique feature of the United Bid is that the three countries are relying on pre-built infrastructure that significantly reduces the cost of hosting and is a key enabler of the projected net economic benefit for host countries.

The economic impact, earnings, and employment figures included in the study are assumed to occur in 2026. These numbers do not incorporate additional expenditures and impacts that would occur in the years leading up to the tournament, as the official host cities and local organizing committees prepare for the event. The analysis also presents its data across all three host nations based on today’s U.S. dollar, but an expected annual inflation rate could be applied to all figures.

Beyond the near-term economic impact, hosting the FIFA World Cup would bring significant, longer-term economic benefits, which BCG analyzed as part of the study. For example, host cities and countries would profit from global media exposure, boosting long-term tourism by raising the profile of host cities.

In addition, hosting would bring social benefits to the region, including a measureable “feel-good” effect on residents, 77% of whom already support hosting, according to an Ipsos survey in October 2017. Additional social benefits could include improved global perception of hosts and improved diplomatic relations within North America, noted BCG.

Canada, Mexico, and the United States will be making history if chosen to cohost the 2026 FIFA World Cup, representing the first time that matches have been hosted in three different nations. The 2026 games will already be charting unprecedented territory, as FIFA has announced an expanded format for the event: the number of matches will increase from 64 to 80 and the number of qualifying teams will grow from 32 to 48. Morocco is the only other nation that has formally declared its intention to submit a bid.

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