Board Member, Mexico, United Bid Committee 2026
General Secretary of the Mexico Football Federation
Guillermo Cantú is an experienced football executive and businessman, as well as a successful former professional player. During his ten-year playing career, Cantú played for Coyotes de Neza, Potros Neza, Atlante, Léon, and Celaya. He won two League titles while playing professionally in México, and one Gold Cup title with the Mexican National Team in 1993.
After retiring, Cantú became a successful football executive, serving as President for several terms and as an investor-partner for two professional teams, including one in LIGA MX. Managing three teams in LIGA MX and being part of the controlling interest of two others has provided Cantú with extensive experience in administration and sports management.
From 2004-2009, Cantú was Head of the Mexican National teams. He obtained impressive results, including the Peru U-17 World Cup Championship. Also during that period, many young Mexican players such as Giovani Dos Santos and Carlos Vela were acquired by European teams.
In 2015, Cantú became General Secretary of the Mexican Football Federation. In this role, he has implemented best practices throughout the organization, and is responsible for the general development of the many different national teams within the Mexican Federation. Cantú has also been a notable advocate in promoting the development of women’s football.
Cantú was born in Torreón, Mexico. Outside of soccer, he has served in various roles within construction, finance, and other sectors.