There are only a few times when a country gets the chance to look far beyond itself – to embrace the concept of global unity in a real and tangible way; to demonstrate that we are all truly connected through sport. It is even more rare for three neighboring countries to come together – UNITED, AS ONE – with the goal of using sport to transform lives and communities.
The 2026 FIFA World Cup™ offers one of these moments.
Canada, Mexico, and the United States have joined together to deliver a United Bid that offers FIFA and its member associations the power of unity, the promise of certainty, and the potential of extraordinary opportunity – for the EVENT, the GAME, the FANS, and the WORLD.
We are three proud countries, connected through history, culture, geography, and partnership – celebrating the rich heritage of football and the game’s unique ability to connect and inspire people around the world, and we are committed to FIFA’s new vision for the future of football. Our desire is to help shape the FIFA World Cup™ for the 21st century by supporting FIFA and showcasing the power of football.
Hosting a FIFA World Cup™ is an extraordinary honor and incredible opportunity. Under the expanded format of the FIFA World Cup™, the greater number of teams and matches necessitates more stadiums and modern infrastructure, as well as the ability to support larger populations of fans, whether they are attending matches in person, participating in a FIFA Fan Fest™, or connecting from across the globe.
In establishing new standards for ethical conduct and embedding human rights and environmental sustainability into every aspect of the Competition, FIFA has raised the world’s expectations on how Host Countries should operate, and what can be achieved through their efforts. The United Bid embraces the vision that FIFA outlined and we understand it is each of our responsibility to steward the newly expanded FIFA World Cup™, to promote the game, protect its integrity, and bring the game to all. That’s why Canada, Mexico, and the United States have come together – UNITED, AS ONE.
We recognized that this important challenge would demand the resources, expertise, and capacity of three Host Countries and that none of us could do this alone. Together with FIFA, we will work tirelessly to deliver a FIFA World Cup™ at the highest standards – one that is far-reaching, inclusive, innovative, and inspiring; one that embeds respect for human rights and respect for fundamental freedoms and values at its core.
FIFA’s ability to fulfill its mission relies on the efficient planning and delivery of its world-class Competitions, including the FIFA World Cup™. Its commercial success ensures FIFA and the member associations have the resources necessary to fulfill their mandate and enhance the experience for all who participate in football.
It is our hope that the UNITY, CERTAINTY, and OPPORUTNITY of the United Bid can lead to new records for attendance and revenue, explore new opportunities for social impact, and set new standards for professionalism, accountability, and transparency in staging the FIFA World Cup™ – all benefitting FIFA and the entire global football community.
Our hosting strategy is organized through four key areas: the EVENT, the GAME, the FANS, and the WORLD.
The EVENT: We envision the 2026 FIFA World Cup™ staged across 16 already existing world-class stadiums throughout Canada, Mexico, and the United States. We have agreed to share the responsibility of hosting by staging 10 matches in Canada, 10 in Mexico, and 60 in the United States.
From the opening whistle – when three matches could be contested on the same day, one each in Canada, Mexico, and the United States – we expect a truly united Competition that results in 5.8 million tickets sold and revenues in excess of USD $2.1 billion, a record for any FIFA World Cup™.
Cities and stadiums to be considered as part of a final Host City evaluation and selection process. We are further supported by dozens of additional communities spanning the entire continent of North America that wish to play a part by providing Training Facilities and Base Camp options, hosting satellite FIFA Fan Fest™ events, and fully supporting our collective efforts to grow the game and engage fans in every community.
Our three countries enjoy the full support of our national and local government leaders, as well as business, civic, and sports champions. And every one of our Candidate Host Cities is motivated and committed to delivering the most significant economic and social benefits in their role as hosts. Our hosting concept is further highlighted by:
The United Bid has outlined a strategy designed to offer FIFA maximum flexibility and leverage. The additional qualified Candidate Host Cities included in our bid submission enables robust competition for the right to host. When Candidate Host Cities compete to offer the best possible experience for players and officials, fans, partners, media, and other key stakeholders, everyone wins.
Across every metric – ticket sales, television audiences and rights fees, digital engagement, partner involvement, community support, environmental, social and economic impact, and more – the 2026 FIFA World Cup™ in North America has the potential to deliver something extraordinary for FIFA and football.
The FIFA World Cup™ is one of the few truly global events, and in 2026 we are confident it will become an even more important part of people’s lives. With a combined population that will approach 550 million, and a billion people in the Americas by 2026, the direct influence of the 2026 FIFA World Cup™ in North America is significant. North America is already the largest sports sponsorship market in the world, with companies headquartered in the region contributing over 25% of all worldwide sports sponsorship spending, not including the more than USD $40 billion spent in Canada, Mexico, and the United States on television, radio, internet, and print advertising for sports programs and other sports-oriented content.
By combining multiple time zones, and including the entire CONCACAF region in our planning, the United Bid opens up myriad of options to connect fans, broadcasters, and commercial partners everywhere. North America is the most lucrative region in the world for football, and staging the Competition here provides the opportunity for FIFA to expand into new commercial fronts and increase economic possibilities – by deepening connections to existing football enthusiasts, while also welcoming millions of new fans to the global football community – and establish new business and engagement models that support future organizers.
Without the need to worry about construction timelines or related risks, the focus of the 2026 FIFA World Cup™ can be on welcoming, inspiring, and empowering the world to contribute to the future of football and concentrating on paving the way for future organizers to succeed.
Across our three countries, there is enthusiasm and extraordinary capacity to execute the first ever 48-team FIFA World Cup™, and support FIFA in continuing to grow the world’s game. Thousands of people have already volunteered their expertise in support of the United Bid. Dozens of communities from all across Canada, Mexico, and the United States have already shared their desire to be part of this once-in-a-generation event. We will use every opportunity and our collective resources to support FIFA’s vision and propel our shared commitments to football and each other forward.
The choice that FIFA and its member associations are being asked to make is bigger than just who will host the 2026 FIFA World Cup™. FIFA is being asked to determine which 2026 FIFA World Cup™ bid will help redefine and enhance the state of global football for the next century with minimal risk and maximum opportunity for growth. Our three countries – Canada, Mexico, and the United States – offer FIFA the power of UNITY, the promise of CERTAINTY, and the potential of extraordinary OPPORTUNITY – for the EVENT, the GAME, the FANS, and the WORLD. We are ready to host the 2026 FIFA World Cup™ UNITED, AS ONE.